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Date: 2009-08-31
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BOND Audio Sounds Good With New Heineken Beer Campaign
Campaign Created By The Vidal Partnership Features Nestor Carbonell of Lost and The Dark Knight Fame
Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio's Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight.

Blue Room Shoots Five Spots For NFL.Com Fantasy Files and Reebok
Produced by Blue Room, the award-winning NFL Fantasy Files have been reopened. Filmed for NFL.com and Reebok, the viral campaign began rolling out one spot a week on July 20 on NFL.com, NFL Network s Total Access and Reebok.com. Designed to incite fantasy football signups and interest for NFL.com, the series of five :30 spots features NFL stars: Joe Flacco (Baltimore Ravens), Santonio Holmes (Pittsburgh Steelers), Maurice Jones-Drew (Jacksonville Jaguars), Darren Sproles (San Diego Chargers) and Kevin Boss (NY Giants).


Shooters Post & Transfer Creates 'Defining Moments' For MASN
Company Develops Unique Virtual Set For Comprehensive Campaign
Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA.

Resource Management
MARKETING IN UNSETTLED TIMES. . . RESOURCE MANAGEMENT, NOT EMPIRES
Everyone is pointing fingers at what went wrong with the financial market. The auto industry, the housing market. . . ditto. Everyone is finding someone else to blame. But the question is does business and industry have that much extra time, effort, money to let others dig us out?


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