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Date: 2009-09-09
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Content Insider # 130 -- Buyer Turn-ons
A Gazillion Tweets, but What Makes the Cash Register Ring?
Tweeting gets consumers all fired up. YouTubing is what a pries the credit cards out of the billfold/purse. Facebooking is where it is at to bring seller/buyer together. Blogs have the real street cred where serious people go to find out the scoop. Robust web sites are an absolute have to if you're going to be serious about separating a consumer from his/her dollars. If you think consumers are confused you should be on the other side of the desk!

Insider #129 -- The OS Wars
Microsoft Gets its Groove On. . . Finally!
It's usually so easy to knock Microsoft for this, that, darned near everything. But they finally seem to have all the troops marching in the same direction. Win 7 looks darn solid. They've got corporate and individual OS solutions and apps (ok so some Texan judge said no but...) Apple likes them a lot better than the guy from the cloud company. Microsoft and Apple think Chrome is a little overblown...totally eliminating malware? Naw!!!! And MS offers a tech support phone number. They know this is a battle they can not lose


Shooters Post & Transfer Creates 'Defining Moments' For MASN
Company Develops Unique Virtual Set For Comprehensive Campaign
Shooters Post & Transfer, the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park -- the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA.

Resource Management
MARKETING IN UNSETTLED TIMES. . . RESOURCE MANAGEMENT, NOT EMPIRES
Everyone is pointing fingers at what went wrong with the financial market. The auto industry, the housing market. . . ditto. Everyone is finding someone else to blame. But the question is does business and industry have that much extra time, effort, money to let others dig us out?


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