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Date: 2009-11-11
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Search Engine Optimization: The need behind the search query
In this clip, host Richard John Jenkins discusses the need behind the search query. He explains that people perform three types of searches based on their search needs. These include Navigational, informational, and transactional searches. He explains in this video.

Search Engine Optimization: See your site through your searchers eyes
In this clip, host Richard John Jenkins discusses how you can see your site through your searchers eyes. He discusses the Golden Triangle. He also discusses Enquiro Eye Tracking Study, which looks at how people look at websites and how they scan what is on the websites that they visit.


Search Engine Optimization: How searchers search
In this clip, host Richard John Jenkins takes another look at how searchers use search engines to search. He shows this by trying to find an SEO firm in his neighborhood. He discusses how most people start searches broad to narrow, and he discusses how SEO's make the mistake of optimizing sites for very broad terms. You don't want to optimize sites for broad terms unless you don't have any competition. He explains it in this clip.

Kaspersky Lab's Peter Beardmore talks anti-virus and the Mac OS
Kaspersky, developers of anti-virus and security software has just released a version of its anti-virus software for the Macintosh operating system. While the Mac OS is targeted by malware and virus writers significantly less than Microsoft's Windows OS, it still gets attacked, just on a much smaller scale. Digital Media Net spoke with Peter Beardmore, senior product marketing manager, Kaspersky Lab, about viruses, malware, and the Mac OS.


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